Is it just
me or has shopping become one of the most dreaded experiences, especially as a woman?
When I was younger I remember getting so excited to go shopping because I was
always on the lookout for new clothes, everything fit me perfectly (for the most
part), and I loved trying things on to model for my mom. I would ask to go to
the mall every single weekend—I just absolutely loved it. But now as I’m getting
older, I try to avoid the mall at every cost. Not only does it drain my bank
account, but it also drains my self-esteem. Every year I go up another size with
no explanation, and it affects the reflection I see in the fitting room mirror.
The conversation I have with myself in the mirror sounds something like this:
Wow… I look
really bad. Ugh do I really look like that? Do I look fat? Maybe I should start
dieting. I need to start going to the gym.
And just
like that, I end up leaving the store practically in tears. Honestly, there is
nothing more frustrating than this feeling—and I know I’m not alone.
The first
major problem with this is that every store sizes their clothing differently—especially
their pants. In 2017, the picture to the left went viral—pictured is five pairs
of jeans, all supposedly the “same size”. This alone is extremely frustrating
because it means you have to try on multiple sizes at most of the stores you go
to. When I’m shopping, I generally follow my size 8 norm. But alone at one
store, I have fluctuated between a size 4 and a size 10 depending on the cut of
the jeans…so I have all together given up shopping there. How is it that a size
6 could be considered a size 10? There is reason behind this, and this leads
right into the next major problem.
The second
major problem has to do with the illusion surrounding our weight. The body that
is currently in style is the thin and fit body. Our society has made us believe
that this is the most attractive body, and with this, fashion (including
clothing size) follows the trend. Companies know that nobody enjoys going up a
size because being “fat” is something that is looked down upon—so they make consumers
believe that if they go up a size when they really did not, they will most
likely believe they have gained weight and need to lose weight. This is the
fashion industry’s way of telling women how their bodies should be proportioned,
and they makes us feel like it’s our fault that our “normal” size doesn’t fit anymore.
It all comes back to the constant surveillance of our bodies and our appearance.
I
understand that some companies try to keep their sizes true to themselves—and this
is a good thing. I am not here to preach that sizing shouldn’t be a thing
because even though we may not like the number associated with our size, it
does indeed help us find the correctly sized clothing that we need. And I’m not
here to push universally sized clothing either because it goes back to the argument
surrounding “one size fits all”—every
body is different, and one size in fact does not fit all. However, a consistent
measurement for sizes should be put in place because it becomes a problem when companies
purposefully continue engraining the “ideal” body mindset in our society.
We can’t
place 100% of the blame on our society as a whole and on the companies
promoting this. It is partially our fault for giving in to the mindset of
wanting to be skinny. Previous studies have showed that women have a preference
for smaller sized clothes because it “boosts our confidence,” and I have definitely
been guilty of thinking this way. We continue to subconsciously support the “ideal”
body type by falling into this trap.
Instead of
giving in to the consumerism that is consistently apparent in our culture, we
need to understand that our bodies are not defined by the number on the back of
our jeans. It’s of course a process learning to accept my body as it is, but
even slowly being able to work through this barrier is rewarding. Even though your
size might fluctuate, you have not
changed—it’s all simply a mind trick.
This is a very well thought out piece. Many comments I was thinking of were addressed as I kept reading. I think the point you made about companies knowing nobody wants to go up a size, so their tactics of resizing must be tied to the perpetuation of body ideals is very monumental for us to address. Additionally, seeing how these companies hold that relation of power over us by defining body standards for us is important when attempting to take the power back into our own hands. That is where I want to pose some further questions-- you mention how some of the blame is still on the individual, not that I disagree with you, but if all of these power structures and socially acceptable images are promoted in front of us, how are women supposed to not fall for the trap? How can women begin to more widely show that the number on our clothes really means nothing?
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