Women are taught to be consumers based on the fact that we
are always lacking--that we can always be better.
However, there is a myth in that the ‘ideal’ is achievable.
Consumers are created to be insecure and unhappy with
what they currently have. The truth is that this ‘goal’ is a moving target.
It’s unachievable because it does not exist. Nearly every body-image ideal promoted
for women is a contradiction. We are told to be slim but curvy, sweet but sexy,
and once we buy into one ideal to strive for, we are almost immediately told
what we should be aiming for next. This exploitation of women’s self image is
tied to the global economy and has its roots based in the context of
colonialism, capitalism, and race politics. As long as
women are insecure, they can be controlled.
Now, although the media and culture are saturated with
expectations we may be unconscious of, considering free will, we are buying
into the system if not actively fighting it. Nicholas Chamfort said, “Men
[those] whose only concern is other people’s opinion of them are like actors
who put on a poor performance to win the applause of people of poor taste; some
of them would be capable of good acting in front of a good audience. A decent
man plays his part to the best of his ability, regardless of the taste of the
gallery.” It is especially important for women and girls to understand that
they do not need to compromise their sense of self to feel important. It is the
capitalist nature to suppress women into believing their value comes from how
they serve to the desires of others. This is a woman’s immanence; the taking on
of social structures as their own.
Almost certainly, people will raise the question of, “what
if a social norm is how someone identifies or it brings them joy?” By all
means, embrace it! But without exploring oneself and questioning why we are
doing something, women may not know that they are simply adhering to the norms.
If you are having the constant feeling of dissatisfaction or want, think more
about why that hole is there. Are you actually lacking what you need to express
yourself or are you struggling in the dichotomy of self and social self-image.
Women should not have to pursue these norms to feel respected, recognized, or
valued.
Rather
than, how Leary states, be frightened or terrorized by the thoughts of
questioning one’s identity and where in life we are going, why not embrace the
beautiful truth that it is up to us to invest in ourselves and make those
choices on our own? This is especially hard for women to overcome due to the
institutionalized belittling of the gender. However, once we transcend these
pressures by allowing ourselves, as well as other women, to act as and for
themselves rather than complying by the unrealistic expectations of society,
our true selves will be able to shine. Betty Friedan said it best, “who knows
what women can be when they are finally free to be themselves.”
Taylor, this is so freaking awesome. Everything you said was so well put and really challenged women to think about body ideals on an introspective and deeper level. I also love how you broke down the broad concepts of capitalism and anxiety around body image. Overall incredibly written and profound, I would cite you in a heartbeat.
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